Fucking Ads!

There’s no denying that advertisement view is an indirect way we contribute to the author. But the problem is that there’re increasingly huge, flooding tons of unwanted, or even annoying ads on TV, website, newspapers, media, and so on. 

Ethically speaking, I’ve read a case that a kindergarten allowed a children-noodle-making company print advertisement on children’s merits. Consequently, the children thought that when they eat that kinda noodle, they will get a merit from the teacher. Their parents complained that that action negatively harmed children’s thinking and development, and should be banned.

I would say that suitable ads at a suitable extent in suitable places are good, but if lacking one of these “suitable,” they will become terribly bad.

Marketing vs Advertising: Don't be confused!

In my country, people often use marketing as a synonym of advertising. When I started attending the marketing course, therefore, I unintentionally mistake that marketing is kind of advertising. However, I was gradually taught so many concepts like marketing environment, consumer behavior, and then I wondered why “advertising” was related to these issues. After pondering a couple sources of reference, I realize that I was totally wrong; I interpret a very, very small part of marketing. 

Marketing, according to Wikipedia, is the process of communicating the value of a product or service to customers. Clearly, marketing is indeed a process of advertising products or services; advertising alone is merely a tool of marketing. However, advertising is what people see every day. That’s the reason why without academic knowledge concerning marketing, people hardly distinguish these two concepts. 

It’s pretty dangerous if we can’t understand marketing exactly. We would be confusing what we are studying in the marketing course, which is too broad to “advertising”.

Let’s enjoy the course!

PR or advertising

In the previous entry, I pointed out and clarified the major differences between marketing and advertising. 

Now I’m here to unveil a terrific secret.  That is, is public relation (PR) the same as advertising? :D

Of course, honestly, it’s not. 

Simply speaking, advertising is that you say your product is good; PR is that users say your product is good. In other words, in advertising, you present the customers about your products; in PR, customers tell the others about your products. These two are the chief tools of marketing to introduce products to customers. Hence, from customers’ perspective, PR is more objective, and trustworthy. However, due to its high appearing frequency, advertising makes viewers remember the brand more.