In the previous entry, I pointed
out and clarified the major differences between marketing and advertising.
Now I’m here to unveil a terrific
secret. That is, is public relation (PR)
the same as advertising? :D
Of course, honestly, it’s not.
Simply speaking, advertising is
that you say your product is good; PR is that users say your product is good.
In other words, in advertising, you present the customers about your products; in
PR, customers tell the others about your products. These two are the chief tools of marketing to introduce products to customers. Hence, from customers’
perspective, PR is more objective, and trustworthy. However, due to its high
appearing frequency, advertising makes viewers remember the brand more.
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